WAEC SSCE Marketing

ICT in Marketing

Study notes for ICT in Marketing — part of the WAEC SSCE Marketing syllabus. 1 learning objectives with explanations and exam tips.

Objectives1
SubjectMarketing
ExamWAEC SSCE
Study Notes
Objective 1 of 1
E-Marketing (Electronic Marketing): Study Notes

E-Marketing simply means buying and selling goods and services using the internet and digital platforms. Instead of visiting physical shops, customers browse online stores, make purchases through their phones or computers, and products get delivered to their homes. This includes social media selling, email marketing, and online advertising.

E-Marketing is important because it reaches millions of people instantly, costs less than traditional marketing, and allows businesses to operate 24/7. Nigerian companies like Jumia have successfully used e-marketing to grow their businesses across West Africa.

However, e-marketing has ethical issues. Businesses must not deceive customers with fake product images, collect personal data without permission, or send unwanted spam messages. Abuses include cybercrime, selling counterfeit goods online, and invading customer privacy. Understanding these boundaries helps businesses build trust with customers.

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💡 Exam tip: ** When answering questions on e-marketing ethics, always mention both the business responsibilities and customer protection rights to get full marks.
Frequently Asked Questions
How many WAEC objectives are in ICT in Marketing?
The WAEC SSCE Marketing topic 'ICT in Marketing' has 1 learning objectives you must master.
Does ICT in Marketing appear in WAEC Marketing exams?
ICT in Marketing is part of the official WAEC SSCE Marketing syllabus, so questions can be drawn from it in any year.
How do I study ICT in Marketing for WAEC?
Study each of the 1 objectives listed above. For each one, understand the concept, learn one worked example, and practise past questions on the topic.
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