Polytechnic · Imo State
Admission requirements for Marketing at Imo State Polytechnic, Omuma, Imo State, Imo State.
TITLE: MARKETING UTME REQUIREMENTS Imo State Polytechnic requires FIVE (5) CREDITS in Marketing Department as follows: ENGLISH LANGUAGE (NOT LITERATURE IN ENGLISH), AND MATHEMATICS, AND ANY THREE SUBJECTS FROM THE FOLLOWING: ECONOMICS/COMMERCE, BUSINESS METHODS, PRINCIPLES OF ACCOUNTS, LITERATURE IN ENGLISH, GEOGRAPHY, OFFICE PRACTICE, BIOLOGY/AGRICULTURAL SCIENCE, CHEMISTRY, PHYSICS, HISTORY/GOVERNMENT, TYPEWRITING, SHORTHAND
Marketing is a dynamic undergraduate programme that equips students with the knowledge and skills needed to understand consumer behaviour, develop brand strategies, conduct market research, and manage advertising campaigns across traditional and digital platforms. Students explore core areas such as product development, pricing, distribution, public relations, and sales management, gaining practical exposure to Nigeria's evolving business environment. Graduates pursue rewarding careers as brand managers, marketing consultants, advertising executives, and digital marketing strategists across industries including banking, telecommunications, FMCG, and media. The National Institute of Marketing of Nigeria (NIMN) serves as the foremost professional body regulating marketing practice in the country, and membership significantly enhances a graduate's credibility and career advancement opportunities within Nigeria's competitive commercial landscape.