University · Rivers State
Admission requirements for Marketing at Ignatius Ajuru University Of Education, Port Harcourt, Rivers State, Rivers State.
Direct Entry applicants should possess five credit passes in WAEC/GCE or equivalent examination like NABTEB, NCE, OND, ND etc. The subjects include: English Language(Compulsory), Mathematics (Compulsory), Economics or Commerce or Marketing or Entrepreneurship, and any other two from Government, Accounts, Book-keeping, Office Practice, Marketing, Entrepreneurship, Store Management, Business method, Agricultural Sciences, Salesmanship, Christian Religious Knowledge, Geography, Short-hand, literature in English, Biology, Insurance, I C T, Data processing, Store Keeping, Book Keeping, Tourism, Stenography, Civic Education, etc.
Marketing is a dynamic undergraduate programme that equips students with the knowledge and skills needed to understand consumer behaviour, develop brand strategies, conduct market research, and manage advertising campaigns across traditional and digital platforms. Students explore core areas such as product development, pricing, distribution, public relations, and sales management, gaining practical exposure to Nigeria's evolving business environment. Graduates pursue rewarding careers as brand managers, marketing consultants, advertising executives, and digital marketing strategists across industries including banking, telecommunications, FMCG, and media. The National Institute of Marketing of Nigeria (NIMN) serves as the foremost professional body regulating marketing practice in the country, and membership significantly enhances a graduate's credibility and career advancement opportunities within Nigeria's competitive commercial landscape.